One key element of Product Ops is to foster a product lifecycle that achieves business goals. As previously stated, the key goal for most product-led organizations is to deliver valuable products to users. This is not always monetary, so regardless of whether you’re a for-profit, non-profit, or hobby business value is still a critical concept. Product Operations can support this by creating a lifecycle that emphasizes finding and delivering value.
Research & Ideate Phase
Discovering Value
What problems does our market have? What solutions can we give them?
Validate Phase
Creating Value
Building Prototypes and proving concepts
Testing Value
Testing hypotheses with real users
Implement Phase
Delivering Value
Release valuable functionality to our users
Measuring Value
Listening to user and buyer feedback
Iterate Phase
Adding value
Adjusting our products and services to capture more value for our users and buyers