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Product Ops Playbook: Phased Rollout Roadmap

Overview: Phase Deliverables by Stage

  • Phase 1 (Foundation): Charter, Sponsor Commitment, Initial Metrics
  • Phase 2 (Systems): Systems of Record, Data Culture Assessment
  • Phase 3 (Standardization): Roadmap Template, Portfolio Planning, PM Enablement Checklist
  • Phase 4 (Iteration): Feedback Loop, QBR Template, Process Sunset Framework
  • Phase 5 (Scaling): Playbook Compilation, Ops Impact Report

Phase 1: Foundation & Alignment

Goal: Establish purpose, sponsorship, and initial success criteria.
Deliverables:

  • Product Ops Charter – Defines mission, scope, and success measures.
  • Sponsor Responsibilities & Commitment Agreement – Ensures executive buy-in and accountability.
  • Initial Metrics Worksheet – Co-created with sponsors to set measurable goals (planning efficiency, data adoption, PM enablement).

Key Milestones:

  • Charter signed off by exec sponsor.
  • Sponsors publicly communicate commitment to the org.
  • Initial metrics agreed and baselined.

Phase 2: Systems & Data Landscape

Goal: Understand the current state of data and tools.
Deliverables:

  • Core Systems of Record Worksheet – Documents existing tools (feedback, analytics, project tracking, roadmapping).
  • Data-Driven Culture Assessment – Captures baseline culture and readiness for data-driven decisions.

Key Milestones:

  • Systems mapped with ownership assigned.
  • Data readiness assessment completed and shared.
  • Prioritized list of gaps / opportunities identified.

Phase 3: Standardization & Enablement

Goal: Drive consistency across product practices without reducing autonomy.
Deliverables:

  • Standardized Roadmap Template – Creates consistent visibility for stakeholders.
  • Portfolio Planning Framework – Aligns multiple teams to shared planning cadence.
  • PM Enablement Checklist – Defines what “great product enablement” looks like (dashboards, templates, training).

Key Milestones:

  • Standard roadmap adopted by majority of teams.
  • First portfolio planning cycle run using shared framework.
  • PM satisfaction with enablement measured and baselined.

Phase 4: Feedback & Iteration Loops

Goal: Build Product Ops as a continuous improvement function.
Deliverables:

  • Feedback Loop Template – Structured process for PMs and stakeholders to suggest improvements.
  • Quarterly Business Review (QBR) Template – Captures and communicates progress against metrics.
  • Process Sunset Framework – Criteria for retiring or evolving processes that don’t add value.

Key Milestones:

  • First QBR held with measurable outcomes shared.
  • Feedback loop adopted and functioning.
  • At least one outdated process formally retired or updated.

Phase 5: Scaling & Embedding

Goal: Institutionalize Product Ops as a trusted, value-driving function.
Deliverables:

  • Full Playbook (compiled) – One-stop resource for all templates, worksheets, and frameworks.
  • Ops Impact Report – Narrative + data on how Product Ops has improved speed, clarity, and outcomes.

Key Milestones:

  • Playbook distributed org-wide.
  • Impact report shared with exec team and stakeholders.
  • Product Ops positioned as a core enabler in strategic planning.