What is Product Operations?
Product launch execution & coordination – Oversee major product launches and help make last-mile product and policy decisions. Develop systems to ensure consistent launches, quick data and empathy-driven decision making, and cross-functional team execution.
Product experiment execution – Run product experimentation process, managing experiment schedules, determining audience segments, collaborating with product, operations, marketing, sales, and data teams.
Voice of the customer – Be a primary centralized voice of customers, including users, buyers, and more.
Insights & data-driven decisions – Turn data into insights and analyze information from multiple data sources to determine what is most helpful to the product team
Multi-channel data sourcing – Gather data from multiple sources and synthesize it for the product organization, collaborating with data analytics, ops, marketing, and sales teams. Organize and structure the data to surface it in the right way to help decision making.
Customer Research, Feedback – Collect and deliver insights & recommendations from customer feedback in all its forms, then organize processes and tools for product teams to continually make informed decisions.
Training & enablement – Train & prepare product staff in their responsibilities including new product features and launches across consumer, enterprise, and other channels.
Product tools – Manage the product team’s tech stack, including product planning, tracking, analytics, user management, and experimentation tools. Manage vendor relationships, help determine the best tools and processes, and train/administer the tools with the product teams.
Launch analysis & Product reporting/monitoring – Help the product team make better decisions with data. Partner with product managers to set up data measurement and reporting for product releases and existing product usage, and then collaborate with Data Analytics teams to make sure that data is validated and fed into the right places.
Be a product story-teller – Understand the product strategy, priorities and roadmap. Help train & galvanize teams and stakeholders around the vision for the products being built